BB's Feast: Cadence Arcade
Designing and building a fitness game that turns indoor cycling into genuine arcade entertainment.
Game DesignProduct DevelopmentiOS/AndroidInteraction Design
Hi, I'm Erik Rathwell
I am a design leader with over 15 years experience crafting complex and beautiful apps, websites, and mobile games. I help businesses succeed by creating compelling experiences that are immediately easy and fun to use and get richer and more engaging with time.
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Ask me about Erik's design experience
My Work
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Max - Explicit Signals/User Ratings
Leading design for the explicity signals (user rating) feature for HBO Max.
StreamingUX DesignMax
Max - Olympic Details Page
Enhancing the event details page experience for the 2024 Olympics on Max.
StreamingUX DesignMax
Max - Launch
Leading design for My Stuff and Downloads for the launch of Max.
StreamingRebrandMax
Latest from the Blog
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I Saw the Signs
A design appreciation of hand-painted shop signs in Edinburgh, exploring how signage reflects business culture and community character.
DesignEdinburgh
Puzzle Counter Pt. 3: Reflections on AI and Design
Reflecting on how AI will change product design workflows, describing three collaboration models: Collaborator, Minion, and Muse.
AIApp DesignPuzzle Counter
Puzzle Counter Pt. 2: Putting it All Together (Visuals, Interaction, Prototypes)
Exploring Figma AI and Lovable for creating visual designs and working prototypes of the Puzzle Counter app.
AIApp DesignPuzzle Counter
Puzzle Counter Pt 1: Gathering the Pieces (Wireframes, Structure, Layout)
Deep dive into wireframing with AI tools including Claude, ChatGPT, and UX Pilot, comparing their outputs for design work.
AIApp DesignPuzzle Counter